Register Now For The 2021 Trade Show Performers Workshop!
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REGISTRATION FOR THE TRADE SHOW PERFORMERS WORKSHOP CLOSES ON SATURDAY, AUGUST 21ST AT MIDNIGHT PACIFIC TIME OR WHEN ALL SEATS ARE FILLED!
MODULE ONE GOES LIVE ON AUGUST 28TH
Overview of the Trade Show Performers Workshop
Targeted Emphasis
The Workshop is an interactive educational experience that will give you an in-depth understanding of marketing, performing, and monetizing the trade show market. You’ll have access to weekly modules that each contain 6 – 10 lessons that target a specific area of the trade show business. A bonus 7th week will reveal some additional money-making opportunities for you on the trade show floor.
Experienced Coach/Instructor
Danny Orleans has worked privately with variety performers slashing the learning curve and preparing them for success in their trade show presentation. Now, for the first time ever and at a fraction of the cost, he’s offering his expertise and hard-earned experience from nearly three decades in the market, so that you can walk confidently onto the trade show floor and maximize your presence, your presentation, and your impact on your client’s goals. Danny has a degree in Education from Northwestern University and taught Algebra before becoming a full-time magician in 1979. For the past 25 years he’s been one of the busiest trade show magicians in the US.
Live Weekly Q&A and Integration Sessions
You’ll have direct, face-to-face access to Danny during his weekly “office hours.” These are live video conference calls every Thursday at 9am Pacific Time (12 noon EST) beginning on August 28th. You’ll get your questions answered, your homework corrected, and your research discussed. We’ll talk about everything trade shows as it applies in the real world: performances, scripting and how to interact with other exhibitors who should be hiring you! These live meetings will last at least 90 minutes. They’ll be available for replay in your member portal. But, you’ll get the most value from being there, “live and in person.”
The Two-Fisted Approach
Every trade show performer will tell you that you need a two-fisted approach to succeed in this market. You must know how to “do the gig.” And you must know how to “get the gig.” This workshop will show you how to leverage your “Doing” so you’re simultaneously “Getting.” Each week, we’ll be moving forward, down both paths at the same time.
The Modules
MODULE 1
The Big Picture
Here we learn about the different types of trade shows, the companies that exhibit at them and the important people on the trade show floor. You’ll learn how to negotiate your way around an online map of a trade show floor as well as how to determine which companies you want to target.
- Five things you need to think about before performing at a trade show
- The Secrets to Understanding a Trade Show Website
- Negotiating a Convention Center
- Understanding the Real Job of the Trade Show Performer
- Trade show opportunities: Where to look and how to find them
- Clients: What they want and what they need
MODULE 2
Scripting your Performance
How to do it? Why is it so important?
- 7 Sources for script information
- 8 Talking Points to include in every script
- Scripting: Two approaches (really three!)
- Your script as a profit center and marketing tool
- A visual aide that every variety artist’s presentation needs
MODULE 3
Trade Show Logistics and Routine Selection
Success is in mastering these details
- EAT like a Pro (Elevation—Amplification—Table)
- The airtight contract with an important pandemic clause
- Your location in the booth
- The 8 important features in every good trade show prop and routine
- 20 practical trade show props and routines
- The 7 Key people on the trade show floor and how to work with them
MODULE 4
Building your Presentation
Techniques to make you shine on the trade show floor
- Strategies: Stopping them. Captivating them. Turning them.
- Merging the client’s marketing message with your skill set
- Building YOUR script
- Your scripting cheat sheet
- Danny’s secrets to working with visual aides to deliver the message
MODULE 5
Getting the Gigs – Part 1
Leveraging your talent to get the gig
- The Trade Show Catch 22: Five answers to the question: “How do I get a trade show if I’ve never done a trade show?
- Relationship Marketing
- Marketing during a performance
- Internet marketing: Email, social media marketing, website
- When do we market to trade show clients?
MODULE 6
Getting the Gigs – Part 2
Getting the Show and Getting Rebooked
- Writing the Proposal
- A serious, realistic discussion about pricing
- Clients: Where do they come from? The 13 Client Categories to which you should market
- Videos: Two approaches that help clients visualize how you can help them.
MODULE 7
BONUS WEEK – Three upsells Danny markets to his clients
- 3 Bonus Lessons
- Additional money-making opportunities at trade shows
- Extended Office Hours
Private Membership Forum
When you’re enrolled in the Trade Show Performer’s Workshop, you’ll be able to connect 24/7 with all the members. Learning from each other is part of the experience. The private forum on Facebook will be a place where you can create, brainstorm and support each other’s progress. This space will continue to exist into the future where we can continue to share ideas, news and experiences on the trade show floor. Don’t like Facebook? I get it. Create a fake account and use it just for our group. You’ll learn a trick to get to the group in one click without ever having to see the rest of the platform.
The Membership Portal
Articles, trade show video tours, interviews, secretly recorded conversations on the trade show floor, homework assignments, templates and more. When you register for the workshop, you’ll have access to it all in the Membership Portal on www.tradeshowperformersworkshop.com. You’ll be guided to the specific media that you need each day. I’ll continue to update the portal with new information long after you’ve completed the workshop, available only for members and alumni.
Our 2-week / 100% money back guarantee
The workshop comes with total satisfaction guarantee. You can decide any time before the 3rd module if this program is delivering what you expected. Just send an email if you’re not completely happy with the exclusive information that you are receiving, and you’ll get a prompt refund of your full investment.
Final Note
Because the world of trade shows is coming out of lockdown, now is a great opportunity to learn about this market for performers. I taught this workshop in 2019, but I’ll be paying special attention to this group as the trade show market returns, so I will be very “hands-on.” There are many benefits of being a part of this “post-lockdown” program.
- Future sessions of this workshop will be fully automated and probably more expensive.
- I’ll be watching this group like a hawk. As pandemic restrictions change, I’ll be making real-time updates. I have two trade shows booked in September, so I’ll be making live videos from the trade show floor for members only.
- I’ll be extremely invested in your success as I will be asking you for video testimonials that I’ll use in future marketing efforts.
- By investing in yourself with this pilot program you will always and forever be a part of my “Post-Lockdown” Class - and after 30 years as a professional entrepreneur, I know how to take care of my best clients.
- In a nutshell, by joining this program you’ll be getting the absolute best of me (focus, connection, access, and coaching) for the same price I offered two years ago. I promise to reward you with trade show intel that I can’t even mention on this page.
If it’s time for you to step up and enter a market that is coming back strong and -- according to all trade show websites -- will be booming by the end of the year, use the button on this page to apply.
After your successful payment, you’ll immediately receive a link to your online application. Spend time on this - be open and honest with every question and prompt. I’ll use that information to make a decision about whether or not I believe this workshop is right for you.
If it is, you’ll receive a link to my calendar and you’ll book a convenient time for a 15-minute interview and we’ll decide together if this is a fit, or if you receive a full refund.
I look forward to seeing your application.
Danny Orleans